XBOX

a public track of what happened, when it happened, and how the story unfolded over time.

by @tahseen

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Jun 15, 2024 · 09:42 AM

Ecosystem focus

Xbox prioritizes cloud and subscriptions over hardware.

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Oct 13, 2023 · 10:08 AM

Deal completed

Microsoft secures Activision Blizzard. Huge long term win.

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Feb 17, 2021 · 10:44 AM

FPS boost feature

Older games get performance boost. Enhances ecosystem value.

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Oct 01, 2019 · 03:27 PM

Cloud gaming beta

Xcloud testing begins. Future of streaming starts taking shape.

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Apr 10, 2019 · 10:19 AM

Game Pass expansion

Subscription model becomes Xbox’s core strategy.Value proposition shifts strongly.

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Mar 15, 2015 · 12:26 PM

Exclusive drought

Lack of major games hurts platform. Competitors pull ahead.

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Jun 17, 2013 · 09:11 AM

Policy reversal

Microsoft backs down on policies. Damage already done.

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Nov 04, 2010 · 10:52 AM

Kinect launches

Motion gaming pushes new audience. Huge sales but short lived hype.

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Jun 15, 2007 · 04:41 PM

Xbox 360 peak

Best online experience dominates multiplayer culture worldwide.

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Nov 22, 2005 · 11:09 AM

Xbox 360 launches

Early launch gives Microsoft first mover advantage in next gen.

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Nov 15, 2002 · 09:18 AM

Xbox Live launches

Online console gaming becomes real. Microsoft takes early lead.

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Nov 15, 2001 · 12:22 PM

Halo becomes lifeline

Halo Combat Evolved carries Xbox hard. Without it the platform struggles early.

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Nov 15, 2001 · 10:14 AM

Xbox launches

Xbox arrives. Microsoft enters gaming aggressively.

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